I'm sure you already know that your display booth can have a huge impact on your sales at craft shows. But do you really know what works and what doesn't work?
How do you design a booth that attracts customers, shows your work at its best and fits within your budget?
Creating your craft booth can get pricy if you're not careful - tables, grid walls, lighting, risers, table coverings - it all adds up pretty quickly. So you want to avoid as much trial and error as possible and get your booth right the first time to avoid wasting money on a design that doesn't work.
That just means you need to do some good research and planning before you start buying pieces for your display. The tips below can help you do that!
There's a lot of information about designing a craft booth on this page, as well as links to more in-depth articles and plenty of photos. If you read through the whole page and follow all of the links, you'll know an awful lot about craft booths. :)
If you're in a hurry and don't have time to read the whole page, click one of the links below to jump down to a specific topic that interests you.
Benefits of a Great Display
Not convinced the way you display your items can really make or break your sales at a show? Read this article to understand the real benefits of investing the time and money to create a great booth that shows your work in the best possible light.
If you need a tent for your display booth, there are a few brands that are quite popular at shows. In the U.S., you'll find a lot of craft artists use EZ Up Tents, and in Canada, you'll see a lot of Caravan Canopies at craft shows. Quik Shade is another popular and affordable option; just be sure to buy a model that is white with straight (not splayed) legs if you decide to go with Quik Shade.
The links below take you to each tent on Amazon so you can easily check prices and features for each brand.
EZ UP Tents
Quik Shade Instant Canopy
In my opinion, the best way to really understand what works and what doesn't, and what effect different display choices have on your booth is to look at as many booths as possible. That's why I've been collecting as many craft booth photos as I can to share with you.
The point of studying the photos on the pages below is not to copy someone else's fantastic booth, but to study it, find inspiration, understand what works, and help yourself make good decisions about your own booth (and avoid costly mistakes).
For the most part, I've divided the photos up based on the type of craft, but do take a look at booth photos for other types of crafts beyond what you make. You can often get your best ideas when looking at something that works in one setting and figuring out how it could be effective in a completely different setting.
Gridwall Display Pictures
Here are 13 photos of craft artists' booths that use gridwall panels to display a wide range of handmade products.
Retail Store Displays
6 photos of handmade items displayed in retail stores, plus tips on finding booth ideas in the displays at your local retail stores.
Match Your Display with Your Product
A good display booth works in harmony with the products you sell. It enhances them, and doesn't fight against the image you are trying to create. Here are photos of 16 booth designs that work with the product to create a cohesive look and communicate a clear message to customers.
Pottery and Glassware Booths
Here are photos of six pottery and glassware booths that take great advantage of light to show their products and their best. The displays are sturdy but also allow customers to get up close to touch and examine each piece.
Displaying paintings and other large art pieces is usually fairly easy compared to displaying smaller items, because your work can probably be seen from a distance and should be able to speak for itself without a lot of flashy extras. Still, there are a few decisions to make about how you're going to display your art. The page above includes many art booth photos as well as links to supply sources for items you may need for your art booth.
Jewelry Display Ideas
Displaying jewelry can be tricky because you'll probably have a lot of it, and it is not easily seen from a distance. Luckily, there are lots of creative jewelry display options to choose from. Here are several photos of jewelry booths to give you ideas about how to display your own handmade jewelry.
Knitting and Crochet Booths
9 photos of displays of knitwear and crocheted items ranging form knit sweaters, lovely crocheted blankets, hats, scarves and shawls.
Candle Display Pictures
When you display candles, you'll need to find a way to make a small product enticing from a distance, and also allow plenty of room and ease of access for customers to pick up, and smell (if they are scented) each one. Check out this page for photos and tips on creating a great candle booth!
15 Soap Display Pictures
Those who sell handmade soaps need to take into account a lot of the same factors as people who sell handmade candles when creating a booth. Many of the same considerations apply. Check out the pictures of these great soap booths, and also have a look at the candle booth photos in the link above this one; you might find a few ideas that translate well into your soap booth.
Handmade Clothing Displays
There are so many ways to display handmade clothing, and so many different moods you might want to convey depending on whether you create high-end avant garde designer clothing, or warm, snuggly children's sweaters. Take a look at the vastly different effects you can create in your clothing booth.
Other Types Craft Booths
Here's a collection of pictures for all kinds of craft booths that don't fit within the previous categories. You'll find woodworking, cards and prints, crocheting, and sewing booths
Want to find more great booth photos online? Here are three more places to look for lots of craft booth ideas.
I have analysed two photos of some great booths. These booth photos illustrate 13 key concepts in good booth design, which you can apply to designing your own booth.
Holiday shows provide a special opportunity to really spruce up your booth (sorry for the pun, I couldn't help myself). Here are lots of Christmas craft show booth photos and some ideas for boosting sales at holiday bazaars.
Blick Art Materials has the best selection of display options I've found. The links below will take you to specific sections of their site for different categories of items for your display booth.
All Display Products at DickBlick.com
Displays for Outdoor Shows
Printables for Your Christmas Craft Fair Booth
Make your displays more festive for Christmas craft shows with these free printable Christmas decorations for your booth!
My Craft Booth
This link takes you to several articles about how I created my own booth including instructions for making your own folding table and tips for designing your own multi-purpose risers.
Follow these 14 show regulations to create a display that will comply with the rules of most shows and use the Art Show Regulations Checklist (downloadable from the page linked above) to keep yourself organized.
While there are a lot of variations, there really are just 4 basic booth layout options. These 4 illustrated booth layouts will help you decide which configuration is best for you.
Displays That Work
Discover how to create displays that really work. Creating a booth that's attractive is just one part of the equation. Your booth also needs to be highly functional.
Indoor and Outdoor Booths
There are different factors to take into consideration depending on whether your booth will be indoors or outdoors. Discover how to create displays for both indoor and outdoor shows.
Safety and Practicalities
It can be a lot of fun using your creative energy to design a stunning booth. However, don't forget, a great display is also practical and safe. These ten tips will help you to ensure that your booth is functional, practical and safe.
Use Your Booth to Create a Mood
Whatever your style may be, your decor should fit well with your products and not compete with them or confuse customers.
How Your Display Communicates Your Marketing Message
Make your booth compelling to customers by conveying a clear, purposeful message.
More on Conveying a Marketing Message
Discover how to create displays that make your customers want to open their wallets.
Nine merchandising tips to help you make the sale.
Attracting More Customers
You can't sell anything until potential customers walk into your booth! Yes, I know I'm stating the obvious. But people often don't consider how their booth looks from a distance and how they will draw customers in. Here are some tips to design your booth to draw customers in.
Craft Fair Check List
Here's a check list of items to bring to a show so you don't forget anything at home!
Do you need to buy a craft tent? Here's detailed information about the most popular craft tent brands, where to buy them, what features to look for, and how to choose a portable canopy that meets your needs.
It's not wise to do an outdoor show without weighting down your tent. Here are tips on choosing the right tent weights for your needs and instructions for making your own inexpensive tent weights.
What to Look for in a Folding Table
Before you purchase a folding table for your craft room or your display booth, consider these 6 factors to ensure it meets your needs.
My Folding Table
When I went looking for a portable table, I couldn't find exactly what I wanted anywhere, so I ended up making my own. Here is how I made my own custom display table.
Portable Table Using Ikea Legs
Another alternative for making an adjustable height, portable table. This one uses inexpensive legs from Ikea.
Show lights are, unfortunately, often overlooked by beginning crafters. They can make a big impact. Here's how to use lighting effectively in your booth.
My Display Risers
Here's how I designed my custom display risers. Yes, they just look like simple boxes, but the dimensions were carefully planned so they work perfectly as risers when I'm at a show, and as storage when I'm not at a show.
Jewelry Display Stand Tutorial
This tutorial shows you how to make a simple and inexpensive jewelry display stand from a few common, easy to find items (you might even have everything you need laying around the house already).
Dragging your booth from your home, to the car, and then from the car to your allotted space (and then the same in reverse when it's time to go home) doesn't have to be a difficult chore if you plan well. Here are a few things to consider to ensure your booth is as portable as possible.
Booth Set Up
At the beginning of a show, you may be a bit on edge and anxious to get set up. You really don't need a time consuming or difficult booth setup to start your day on the wrong foot. Here's how to think about and plan your booth to make setup quick and easy so you can put your focus on the most important place - your customers.
Good booths allow for plenty of storage for personal items and additional stock. Learn how to create a booth with plenty of storage.
It's the end of a show. You're tired, and the last thing you need is a complicated booth teardown. Here's how to design your booth with teardown in mind to make your life easier at the end of each show.
Do you have some great craft show booth display ideas that have worked for you? Share them here.
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