The Craft Business Blog is a great way to find out what's new on Craft Professional.
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Mar 24, 2017
Better Business Management
Take care of the business side of your craft business with this series of articles focused on managing your business.
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Mar 22, 2017
Slat Walls for Your Craft Booth
7 craft booths that use slat walls to display products. Plus, where to buy walls for your own display.
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Mar 19, 2017
10 Handmade Soap Display Pics
Get inspired to create a fantastic craft display with these 10 soap booth photos.
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Mar 18, 2017
Where to Get Craft Booth Inspiration
Looking for booth inspiration beyond craft fairs? Here's another smart source of display ideas...
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Mar 16, 2017
Retail Jewelry Display Ideas
5 photos of a gorgeous handmade jewelry shop that makes spectacular use of color to brand their business.
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Mar 15, 2017
Setting SMART Goals
Make sure the goals you set form an effective plan that actually helps you propel your business forward. Here's how to set goals that make a difference.
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Mar 14, 2017
Goal Setting for Your Craft Business
Trying to develop a long term vision for the future of your business? Feeling a little stuck and uninspired? Here's some guidance to help you think through your long term goals for your business.
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Mar 13, 2017
Sharper Business Goals = Brighter Future
Don't let your business float day to day without direction. Here's the simple step you can take to ensure your business moves forward in the direction you choose.
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Mar 05, 2017
Do You Dare Create an All Black Craft Booth?
An all-black display from top to bottom breaks all of the rules. The booth featured here proves it's possible to break the rules and still create a spectacular display.
See how to make an all black booth work, and can contrast that with an all white booth to see the different effects color can create.
Continue reading "Do You Dare Create an All Black Craft Booth?"
Mar 05, 2017
Display Inspiration From Indie Retail Shops
Handmade products on display at indie retail shops. Here are 14 photos with plenty of ideas you can apply to your own craft display.
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Mar 04, 2017
Are You Charging Enough to Make a Profit?
Pricing crafts is tricky business. It's a little bit art, and a little bit science.
Before you set your prices, though, you need to have a full understanding of all of the costs that go into creating and selling your product.
Have you taken into account the fully cost of selling your crafts? Find out here...
Continue reading "Are You Charging Enough to Make a Profit?"
Mar 01, 2017
Beautiful Craft Booth Color
Adding strategic color is an easy and inexpensive way to improve your craft booth.
Here are 6 booths that use color strategically to create beautiful effects that draw attention to the booth without detracting from the product.
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Feb 28, 2017
Price Your Crafts to Match Your Business Goals
Have you considered how your business goals and your craft pricing work together? The price points you set for your product can have a huge impact on your business in ways you might not have considered.
Here's how to get your pricing in line with your business goals.
Continue reading "Price Your Crafts to Match Your Business Goals"
Feb 24, 2017
Dazzling Retail Jewelry Displays
7 photos of spectacular handmade jewelry displays in a gorgeous retail shop. These creative ideas translate well for use in a portable craft booth.
Come on and get inspired...
Continue reading "Dazzling Retail Jewelry Displays"
Feb 19, 2017
Boost Your Sales With More Persuasive Online Copywriting
When you sell crafts online, you have your photos, your words, and your reputation to help sell your products. You don't have the benefit of people interacting with your products, so you really need to make the most of photos, words, and reputation.
We looked at photos in the past two blog posts. Today, let's look at your words. Here's how to write more persuasive online copy.
Continue reading "Boost Your Sales With More Persuasive Online Copywriting"
Feb 19, 2017
Jewelry Display Lighting Ideas
Brighten up your booth with these jewelry display lighting ideas.
Whether you're creating a jewelry booth or any other kind of craft booth, you'll find inspiration and sources for affordable, portable lights for your craft booth.
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Feb 17, 2017
Sell More Crafts With Better Product Photography
It breaks my heart to see bad photos of great products.
In online craft sales, it's generally true that a mediocre product photographed well will sell better than a great product with mediocre photos.
Don't let mediocre photos hurt your business. The tools required to take great photos are more readily available and affordable than ever before. And the information you need to know to take great shots it out there. It just requires a commitment to learn and practice.
Think your product photography is holding you back? Here's how to fix that...
Continue reading "Sell More Crafts With Better Product Photography"
Feb 15, 2017
Get Into Better Craft Shows With Better Photography
If you do craft shows, you're probably knee-deep in application forms right now.
As you sift through your applications, have a second look at the photos you supply the juries. Are they the absolute best they can be? Do they show your product and your booth at its best.
If you need to boost your photography skills, check out this resource.
Continue reading "Get Into Better Craft Shows With Better Photography"
Feb 14, 2017
Better Business Collaboration
Thinking about a business collaboration to promote your craft business?
Joint projects can be great - if you're working with the right partner. They can be a frustrating waste of time when you've got the wrong partner.
Remember your school days when you got stuck doing a group project with a partner who did nothing? You did all the work, and they took all the credit.
Do not create that situation for yourself in your business.
When you build a bit of a following for your business, you'll start to get offers to work on collaborative projects. Some will be great opportunities, others will be people trying to ride on your success with no benefit to you.
Here's how to do your research so you can accept and enjoy the great collaborative opportunities while avoiding the offers that aren't in your best interest.
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Feb 12, 2017
Boost Your Profits with Better Craft Packaging
Admit it. You know you've bought a product because the packaging was gorgeous. Or paid a little more for something because the packaging cried out luxury.
Great craft packaging can increase the perceived value of your product, and that can boost profits. It's well worth the time it takes to develop and apply some excellent craft packaging.
Want to improve your packaging? Here's one of my favorite sources of fabulous craft packaging ideas.
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Feb 11, 2017
Become the Go-To Person in Your Business Niche
Niche marketing is a hot topic in online business circles. It simply means focusing on a sub-group of customers in a small corner of the web.
Niches are "winnable" for solopreneurs because the degree of competition is smaller, and it's possible to become a real expert.
Expertise is a key factor in niche business success. Here's how to become the go-to expert on your particular business niche.
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Feb 08, 2017
Sell Art Online - Make a Plan for Success
If you've been thinking about selling your crafts online, before you dive in and create a website, you need a plan for success.
Too many craft professionals put together sites that are beautiful but get no traffic. They fail to create a clear, effective plan to drive traffic to their sites.
Here's how to plan for online success.
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Feb 04, 2017
Portable Flooring Ideas for Your Craft Booth
The right portable flooring can add the perfect finishing touch to your your craft booth. See how 8 craft professionals use a variety of flooring to enhance their displays, and learn where to find attractive, portable, affordable flooring for your own booth.
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Feb 03, 2017
Bullet Journal - Creative, Simple, Organized
Organize your business simply, beautifully, and creatively with a bullet journal.
Check out the latest organizational tool, and see how it can help you get focused and accomplish more.
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Jan 30, 2017
9 Gorgeous Handbag Display Booths
9 handmade handbag display booth photos to give you inspiration and ideas for your own craft booth.
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