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Craft Business Blog

The Craft Business Blog is a great way to find out what's new on Craft Professional.

Whenever I post new information, or update older posts, you'll be notified about it here, so you can be sure you don't miss a single post.

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Here's The LAtest Craft Business News

Feb 24, 2017

Dazzling Retail Jewelry Displays

Jewelry Display Lighting7 photos of spectacular handmade jewelry displays in a gorgeous retail shop. These creative ideas translate well for use in a portable craft booth.

Come on and get inspired...

Continue reading "Dazzling Retail Jewelry Displays"

Feb 19, 2017

Jewelry Display Lighting Ideas

Jewelry Display LightingBrighten up your booth with these jewelry display lighting ideas.

Whether you're creating a jewelry booth or any other kind of craft booth, you'll find inspiration and sources for affordable, portable lights for your craft booth.

Continue reading "Jewelry Display Lighting Ideas"

Feb 19, 2017

Boost Your Sales With More Persuasive Online Copywriting

Persuasive Online CopywritingWhen you sell crafts online, you have your photos, your words, and your reputation to help sell your products. You don't have the benefit of people interacting with your products, so you really need to make the most of photos, words, and reputation.

We looked at photos in the past two blog posts. Today, let's look at your words. Here's how to write more persuasive online copy.

Continue reading "Boost Your Sales With More Persuasive Online Copywriting"

Feb 17, 2017

Sell More Crafts With Better Product Photography

It breaks my heart to see bad photos of great products.

In online craft sales, it's generally true that a mediocre product photographed well will sell better than a great product with mediocre photos.

Don't let mediocre photos hurt your business. The tools required to take great photos are more readily available and affordable than ever before. And the information you need to know to take great shots it out there. It just requires a commitment to learn and practice.

Think your product photography is holding you back? Here's how to fix that...

Continue reading "Sell More Crafts With Better Product Photography"

Feb 15, 2017

Get Into Better Craft Shows With Better Photography

If you do craft shows, you're probably knee-deep in application forms right now.

As you sift through your applications, have a second look at the photos you supply the juries. Are they the absolute best they can be? Do they show your product and your booth at its best.

If you need to boost your photography skills, check out this resource.

Continue reading "Get Into Better Craft Shows With Better Photography"

Feb 14, 2017

Better Business Collaboration

Better Craft Business CollaborationsThinking about a business collaboration to promote your craft business?

Joint projects can be great - if you're working with the right partner. They can be a frustrating waste of time when you've got the wrong partner.

Remember your school days when you got stuck doing a group project with a partner who did nothing? You did all the work, and they took all the credit.

Do not create that situation for yourself in your business.

When you build a bit of a following for your business, you'll start to get offers to work on collaborative projects. Some will be great opportunities, others will be people trying to ride on your success with no benefit to you.

Here's how to do your research so you can accept and enjoy the great collaborative opportunities while avoiding the offers that aren't in your best interest.

Continue reading "Better Business Collaboration"

Feb 12, 2017

Boost Your Profits with Better Craft Packaging

Packaging CraftsAdmit it. You know you've bought a product because the packaging was gorgeous. Or paid a little more for something because the packaging cried out luxury.

Great craft packaging can increase the perceived value of your product, and that can boost profits. It's well worth the time it takes to develop and apply some excellent craft packaging.

Want to improve your packaging? Here's one of my favorite sources of fabulous craft packaging ideas.

Continue reading "Boost Your Profits with Better Craft Packaging"

Feb 11, 2017

Become the Go-To Person in Your Business Niche

Own Your NicheNiche marketing is a hot topic in online business circles. It simply means focusing on a sub-group of customers in a small corner of the web.

Niches are "winnable" for solopreneurs because the degree of competition is smaller, and it's possible to become a real expert.

Expertise is a key factor in niche business success. Here's how to become the go-to expert on your particular business niche.

Continue reading "Become the Go-To Person in Your Business Niche"

Feb 08, 2017

Sell Art Online - Make a Plan for Success

Sell Art OnlineIf you've been thinking about selling your crafts online, before you dive in and create a website, you need a plan for success.

Too many craft professionals put together sites that are beautiful but get no traffic. They fail to create a clear, effective plan to drive traffic to their sites.

Here's how to plan for online success.

Continue reading "Sell Art Online - Make a Plan for Success"

Feb 04, 2017

Portable Flooring Ideas for Your Craft Booth

Portable Flooring IdeasThe right portable flooring can add the perfect finishing touch to your your craft booth. See how 8 craft professionals use a variety of flooring to enhance their displays, and learn where to find attractive, portable, affordable flooring for your own booth.

Continue reading "Portable Flooring Ideas for Your Craft Booth"

Feb 03, 2017

Bullet Journal - Creative, Simple, Organized

Bullet JournalOrganize your business simply, beautifully, and creatively with a bullet journal.

Check out the latest organizational tool, and see how it can help you get focused and accomplish more.

Continue reading "Bullet Journal - Creative, Simple, Organized"

Jan 30, 2017

9 Gorgeous Handbag Display Booths

Handbag Display9 handmade handbag display booth photos to give you inspiration and ideas for your own craft booth.

Continue reading "9 Gorgeous Handbag Display Booths"

Jan 24, 2017

10 Hat Display Photos

Hat Display10 hat display photos show you how to display your handmade hats using millinery trees, grid walls, pegboard, or shelves.

Continue reading "10 Hat Display Photos"

Jan 23, 2017

Don't Fear Business Networking!

Craft Business Networking TipsNetworking is a powerful way to build your business. The beauty of networking is you get to help and be helped, and the benefits are often lovely, pleasant surprises.

Too many people fear networking, so they don't take full advantage of the possibilities. Networking, though, doesn't have to be formal or intimidating.

Here's how you can network to build your business even if you're not a particularly outgoing person...

Continue reading "Don't Fear Business Networking!"

Jan 22, 2017

Lots of Ideas to Promote Your Craft Business

Lots of Ideas to Promote Your Craft BusinessNeed to get the word out about your business? Check out these links to loads of ideas to promote your business.

Continue reading "Lots of Ideas to Promote Your Craft Business"

Jan 21, 2017

Does Your Marketing Plan Match Your Business?

Starting a Jewelry Making BusinessIs your marketing a good match for your product and your customers' expectations? If your marketing is disjointed from your product, you're wasting time and money. Everything must fit together to tell a story and form a cohesive whole.

Curious? Read on to find out more...

Continue reading "Does Your Marketing Plan Match Your Business?"

Jan 19, 2017

Starting a Jewelry Making Business

Starting a Jewelry Making BusinessThink of starting a jewelry making business? Here's my own experience, including the challenges and the joys of selling handmade jewelry.

Continue reading "Starting a Jewelry Making Business"

Jan 18, 2017

Selling at Small Craft Shows

Selling at Small Craft ShowsOften, craft artists will start out with a few small-scale craft shows before they commit to doing the bigger shows. It's a good way to learn the ropes, but there are definitely pros and cons associated with small shows.

Read on to discover some of the positives and challenges of selling at small craft shows to decide if these venues are right for you...

Continue reading "Selling at Small Craft Shows"

Jan 17, 2017

Get Your Juried Art Show Applications Ready

Juried Art Show Application TipsAre you hoping to sell your crafts at some juried art shows in 2017? Check the websites of shows you want to attend. A lot of them will have their 2017 applications up now, or in the next few weeks.

January is a good time to get to work on craft show applications. Read these tips first to make a great impression.

Continue reading "Get Your Juried Art Show Applications Ready"

Jan 15, 2017

Undercover Tent Review

Undercover Tent ReviewIf you're in the market for a new craft canopy, have a look at the Undercover tent. Here's why one reader chose this brand, plus the savvy strategy she used to research portable canopies before buying.

Continue reading "Undercover Tent Review"

Jan 10, 2017

12 Portable Jewelry Display Photos

Portable Jewelry Display PhotosThere's 12 brand new portable jewelry display photos on the site! They feature four lovely booths and show off some smart, creative ways to display your crafts that you might not have thought of or seen before.

Continue reading "12 Portable Jewelry Display Photos"

Jan 05, 2017

Effective Work Habits to Grow Your Craft Business

Effective Work HabitsEffective work habits can help you get 40% of your day right automatically.

Find out how you can develop habits that will move your business forward, help you avoid procrastination, and automatically get down to work to accomplish your goals.

Continue reading "Effective Work Habits to Grow Your Craft Business"

Dec 01, 2016

Save 20% and Discover the Best Craft Business for You

Save 20%Are you sure you're building craft business you really want? Making the best use of your strengths? Creating a business that's in line with your values?

You can discover the Best Craft Business for You, and save 20% on this three-week course with the promo code SAVE20.

But hurry, the promo code only lasts until December 2nd at 10:00 Eastern time.

Continue reading "Save 20% and Discover the Best Craft Business for You"

Nov 28, 2016

Creative Business Ideas for Craft Professionals

Creative Business Ideas for Craft ArtistsIf you're willing to embrace technology, there are loads of creative business ideas you can use to develop your craft business.

Here are just a few ways craft artists can grow a business using new technology.

Continue reading "Creative Business Ideas for Craft Professionals"

Nov 23, 2016

4 Mistakes Handmade Business Owners Can Avoid

Handmade Business MistakesThere are 4 common mistakes handmade business owners make. I've made them myself, and I've seen too many people make them. These mistakes can end up costing you a whole lot of wasted time and money.

Happily, you can avoid them. Read on to find out how...

Continue reading "4 Mistakes Handmade Business Owners Can Avoid"

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