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Craft Business Blog

The Craft Business Blog is a great way to find out what's new on Craft Professional.

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Here's The LAtest Craft Business News

Aug 20, 2017

Get Found on Instagram Search

Instagram SearchTo get found on Instagram search, you need the right hashtags. As soon as you get serious about connecting with customers on Instagram, you'll quickly realize you need a good way to manage lists of relevant, winnable hashtags, and you'll need a way to search for hashtags on the go. Here's the system I use to efficiently manage hashtags for Instagram.

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Aug 16, 2017

Craft Booth Color

Craft Booth Color6 craft booths that make clever and effective use of color. Check out this simple and effective way to create a batter craft booth.

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Aug 09, 2017

Quik Shade Instant Canopy

Quik Shade Instant CanopyQuik Shade canopies are popular among craft artists. Compare Quik Shade models that are craft show-appropriate here.

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Aug 07, 2017

Soap Display Ideas

Soap Display Ideas6 soap display photos to spark ideas for your own craft booth.

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Aug 02, 2017

Are Craft Tents Worth the Money?

White UmbrellaBuying a craft tent can be a big expense when you're starting to sell at craft shows. You might wonder if it's really worth spending the money. Read on to find out if it's time to buy a craft tent.

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Jul 31, 2017

11 Necklace Display Ideas

Necklace Display IdeasHere are 11 photos of clever necklace display ideas to help with your own display design. There's everything from commercially available stands to DIY displays, plus sources to help you find display stands for your own jewelry booth.

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Jul 30, 2017

New Booth Photos, and Tent Buying Tips

Necklace Display StandsThis week on the Craft Business Challenge: All new photos show clever ways to display jewelry. Plus, do you really need to buy a craft tent? Find out here.

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Jul 26, 2017

Shade for Irregular Craft Booths

White UmbrellaProviding shade for an irregularly-sized craft booth poses a big challenge. Most booth spaces are 10x10, and craft canopies are meant to fit perfectly in these spaces. If you're going to sell at an outdoor show with a smaller booth space, you'll need to solve the problem of how to provide shade for yourself and your customers. Here are some solutions for your irregular-sized booth.

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Jul 23, 2017

Craft Booths for Rule Breakers

Craft Booths the Break the RulesThis week's Craft Business Challenge is out! We're looking at an innovative jewelry booth that breaks the rules of craft booth design and how you can effectively break the rules in your own display. Then we'll examine how to shade an outdoor booth if you don't have the standard 10x10 space.

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Jul 22, 2017

A Jewelry Display That Breaks the Rules

Jewelry Display PhotosHave you ever felt restricted by all of the rules around craft booth design? Maybe some to the common wisdom about creating a great booth just doesn't fit with your vision for your own display.

If you want to break the rules, you can. But you need to do it intelligently and strategically.

Here's a fabulous jewelry display that breaks plenty of rules and works because of its innovation. Learn from it, so you can break rules with your own display.

Continue reading "A Jewelry Display That Breaks the Rules"

Jul 20, 2017

Canvas Canopy Comparison Chart

Canvas Canopy Comparison ChartNot sure which craft tent is right for you? Feeling completely lost and confused in your research? Download this free, printable craft tent comparison chart to organize your thoughts so you can make the best choice for your needs.

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Jul 19, 2017

10 Craft Booth Display Design Tips

Craft Booth Design Tips10 tips to help you design a craft booth that is functional, practical, and safe.

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Jul 16, 2017

Email Marketing for Beginners

Email Marketing for BeginnersHere's the latest craft business challenge: Grow your online business with savvy email marketing. Plus, for those who do shows, create a craft booth that is truly functional.

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Jul 15, 2017

Strategic Email Marketing

Strategic Email MarketingGrow your online business with smart, evidence-based decisions. Read on to learn how...

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Jul 14, 2017

Write a Better Newsletter

Email MarketingFind out how to write a newsletter your subscribers will want to open. Use these techniques to create a newsletter that's engaging to your subscribers.

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Jul 13, 2017

Choose the Right Craft Tent

Display TentsBefore you invest in a display tent for your craft booth, ask yourself these 6 questions and help ensure you buy the right canopy for your needs.

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Jul 12, 2017

Display Ideas for Pottery and Glassware

Craft Booth IdeasGorgeous pottery and glassware displays. 5 booths to give you some insights and ideas for designing your own display.

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Jul 11, 2017

Find the Right Company for Your Business Newsletter

Email Marketing BasicsThere are plenty of email marketing providers out there. The trick is to find the right company that meets your needs. Here's a look at the pros and cons of 5 professional email marketing companies from a craft professional's perspective.

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Jul 11, 2017

How to Promote Your Craft Business Newsletter

Email Marketing BasicsHow to get more people to sign up for your craft business newsletter. Promote your newsletter with simple, effective strategies that don't require a huge time commitment.

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Jul 08, 2017

Email Marketing Platforms and Craft Booth Tips

Email Marketing BasicsSell more crafts online with affordable, savvy marketing. This week on the craft business challenge, part three of the email marketing series shows you how. Plus, tips to help you create a craft booth you'll love!

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Jun 27, 2017

How Often Should You Mail Out Your Newsletter?

Email Based MarketingHow often do you mail out a newsletter? It depends a lot on your subscribers, your goals for your newsletter, and the time you have available. Here are some guidelines to help you choose the right frequency for mailing out your craft business newsletter.

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Jun 26, 2017

E-Newsletter Marketing for Beginners

E-Newsletter Marketing for BeginnersYou've decided to start a newsletter for your business. Now, the problem to solve is, what should you write about. Here are a few content ideas to get you started writing newsletters your customers will love.

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Jun 25, 2017

How a Newsletter Can Help You Sell More Crafts

Email Business MarketingFind out how a newsletter can help you sell more crafts online and offline. Plus, why you should consider developing a business newsletter even if you already engage with your customers on social media.

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Jun 24, 2017

Learn Email Marketing

Email Marketing BasicsThis week on the Craft Business Challenge: Learn how to promote your business with email marketing. Here are the first three parts of a nine-part series on email marketing for craft professionals. Keep your eye out for the rest of the series to be published over the next few weeks.

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Jun 23, 2017

Benefits of Email Marketing

Benefits of Email MarketingHave you ever considered developing a newsletter for your business but wondered if it was worth your time? Here's how a newsletter can benefit your business, and why it can be well worth your time to venture into email marketing.

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