Free Craft Price Calculator Tools (6 Formulas for Handmade Businesses)

By Lisa McGrimmon | Published April 24, 2024 | Modified May 6, 2024
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Craft price calculator tools to help you find the perfect price for your handmade products, fast and free! Choose from 6 online calculators designed to make pricing your crafts simple.

Getting your craft pricing right is one of the most important, and most challenging parts of running a handmade business. Charge too little, and you barely break even. Charge too much, and your products might not sell.

That's why I've created this craft price calculator hub.

This page has six easy-to-use online tools to help you price with confidence.

Each calculator features a different pricing formula. You can compare and find one that works well for your needs and business goals!

Why are there 6 calculators?

Because one pricing formula doesn't fit every craft business.

When I first started selling handmade jewelry, I used a formula that priced my pieces way above what customers were willing to pay. I still remember one woman admiring a necklace, then quickly putting it back as soon as she saw the tag.

That formula just didn't work. I lost time, sales, and confidence.

These calculators let you skip that frustration. Try different strategies and find what fits your business best.

6 Craft Price Calculators

Table of Contents

Here's what you'll find on this page:

Click any button below to get started with the DIY craft price calculator that fits your needs.

Orange and white calculator. Text: online craft pricing calculators

Basic Markup Calculator

If you're just starting out and need a simple way to price your handmade items, try this calculator. It uses a basic markup formula to calculate a suggested selling price. It's quick, easy, and ideal for straightforward products.

Want to learn how this formula works and when to use it? Read more about the Basic Markup Craft Pricing Formula.

Basic Markup Calculator

Formula:
(Materials + Labor) × 2 = Retail Price

Wholesale to Retail Craft Pricing Calculator

If you're planning to sell your handmade products through retailers, this calculator is a must. It helps you find a fair wholesale price and then calculates the retail price based on standard industry markups.

It will help you determine if you can afford to sell at wholesale prices and remain profitable.

Need more insight into how wholesale and retail pricing works? Check out the full guide to the Wholesale to Retail Craft Pricing Formula.

Wholesale to Retail Calculator

Formula:
Wholesale = (Cost + Labor) × 2
Retail = Wholesale × 2

Hourly Rate Craft Pricing Calculator

This calculator can be a good option for makers who need to price labor-intensive items.

Curious about how to set your hourly rate or factor in labor more effectively? Explore the full guide to the Hourly Rate Craft Pricing Formula

Hourly Rate Calculator

Formula:
(Time × Hourly Rate) + Materials = Price

Overhead Adjusted Craft Pricing Calculator

Running a sustainable craft business means more than just covering materials and time. You also have overhead costs like tools, utilities, studio space, and software as well.

This calculator helps you factor in those ongoing expenses by spreading them across your products, giving you a more accurate and sustainable price.

Curious how overhead costs affect your pricing? Read the full guide to the Overhead Adjusted Craft Pricing Formula.

Overhead Adjusted Calculator

Formula:
Materials + Labor + Overhead + Profit = Retail Price

Etsy Pricing Calculator

Selling on Etsy? This calculator is built specifically for you. It takes into account Etsy's fees, along with your material and labor expenses.

Need more information about exactly how the Etsy pricing formula works? Check out the full guide to the Etsy Pricing Formula.

Etsy Pricing Calculator

Formula:
((Materials + Labor) × Markup) + Etsy Fees + Packaging

Profit Goal Pricing Calculator

Have a specific income goal in mind for each item you sell? This calculator works backward. Start with your desired profit and factor in material and labor costs to calculate the minimum price you need to charge to reach that target.

It's ideal for setting clear financial goals and building a sustainable craft business.

Interested in learning more about how the profit goal pricing formula works? Read the full guide to the Profit Goal Pricing Formula.

Profit Goal Pricing Calculator

Formula:
(Materials + Labor + Overhead) + (Monthly Profit Goal ÷ Units Sold) = Retail Price

The formula can help you understand your business-related expenses, how much you need to charge to just break even, and how much you need to charge to build a profitable business.

Download Free Printable Craft Pricing Worksheets

Prefer to work things out by hand or keep a copy for your records? We've got you covered!

You can download free printable worksheets that match each of the six handmade pricing tools on this page.

Each worksheet includes:

  • The full formula for that pricing method
  • Clear instructions and labeled fields
  • Space to record materials, time, other costs, and price
  • Tips to guide your pricing process

Whether you're planning for an upcoming craft fair, pricing a new product line, or brainstorming Etsy listings, these worksheets make it easy to work out sustainable, profitable prices.

Click to download all of the printable pricing worksheets (PDF).

How to Choose the Right Pricing Formula


Not sure which craft pricing calculator to use? Here's a quick guide to help you choose the formula that fits your product and pricing goals.

Read more about how to price your crafts based on your business goals.

Basic Markup Formula

Best for: Beginners and quick estimates

Use if: You want a fast, no-fuss way to price a product using a simple markup on materials.

Wholesale to Retail Formula

Best for: Makers selling to shops or boutiques

Use if: You need to calculate both your wholesale and retail prices based on cost and standard industry markups.

Hourly Rate Formula

Best for: Artists and makers who sell custom or labor-intensive pieces

Use if: You want to get paid fairly for your time and craftsmanship by including your hourly rate.

Overhead Adjusted Formula

Best for: Full-time crafters or anyone managing business expenses

Use if: You want to factor in monthly costs like studio rent, tools, or software, distributed across your items.

Etsy Pricing Formula

Best for: Etsy shop owners, or sellers on other platforms who need to account for marketplace fees

Use if: You want to account for Etsy's listing, transaction, and other fees in your final price.

Profit Goal Formula

Best for: Business-focused makers with income targets

Use if: You want to work backward from a specific profit goal and see how to price accordingly.

Calculator Best For Includes Use When You Want To…
Basic Markup Beginners, quick estimates Materials, markup % Price fast with a simple formula
Wholesale to Retail Makers selling through shops or in bulk Materials, labor, markup, retail/wholesale breakdown Price for both retail and wholesale
Hourly Rate Custom work, labor-intensive crafts Hours, rate, materials Get paid fairly for your time
Overhead Adjusted Full-time or home-based businesses Materials, hours, rate, monthly overhead Account for business expenses in every item
Etsy Pricing Etsy shop owners Materials, time, Etsy fees, optional shipping Cover Etsy fees and still profit
Profit Goal Sellers with income targets Desired profit, materials, labor Hit a specific income goal with each product

Still not sure?

Try more than one calculator to see which works best for you. Or download our printable worksheets and explore the formulas at your own pace.

FAQs About Calculating Craft Prices

What's a good profit margin for handmade products?


A healthy profit margin for handmade items typically ranges from 30% to 50% (or more), depending on your niche, costs, and market.

Keep in mind that your time, materials, overhead, and platform fees (like Etsy's) should all be covered before calculating your profit.

Should I include my time in the price of my crafts?

Yes. Always include your time! Even if you enjoy making crafts, your time is valuable.

Use an hourly rate that reflects your skill level and the type of product you're creating. The Hourly Rate Craft Pricing Calculator can help with this.

How do I account for Etsy fees in my pricing?

Check out Etsy's current fees to ensure you have up-to-date information for your calculations. Be sure to include these costs in your final price to protect your profit.

Try our Etsy Pricing Calculator for a quick breakdown.

What's the difference between markup and margin?

Markup is how much more you charge compared to your cost. Margin is the percentage of the final price that is your profit.

For example, if something costs you $10 and you sell it for $20, your markup is 100%, but your margin is 50%.

How often should I raise my prices?

Review your prices at least once or twice a year, or when:

  • Your costs increase
  • Your skills improve significantly
  • You're consistently selling out
  • Small, regular adjustments are easier for customers to accept than sudden, large hikes.

More Craft Pricing Tips

Orange and white calculator. Text: free, online craft pricing calculators.

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