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Sell Crafts Online

Grow your craft business online with these strategies

There are so many fabulous ways to sell crafts online. Technological advancements have come fast over the past few years opening up a whole range of exciting opportunities to craft professionals.

You might sell traditional handmade crafts in an easy to set up online shop, or you might invest some more time and build your own business website.

Instead of selling hard goods, you might sell you knowledge, providing online instruction in your craft in the form of books or courses, or you might design and sell patterns so customers can make their own version of your design.

The need to have complex technical skills to sell crafts online has dropped drastically, and the opportunities are huge.

Let's explore how you might sell your crafts online...

on This PAge

There is a lot to cover in this topic, so I've divided this page into sub-sections to make it easier to find what you're looking for quickly.

If you want to dive deep into the subject, read through the whole page, and click on each linked article.

If you're in a hurry or looking for something very specific about how to sell crafts online, click the links below to jump to the topic you need to learn about.

My Online Business Story

Building Your Online Craft Business

Find Your Business Niche

Build Your Business With Social Media

Craft Photography Tips

Sell Crafts Online at Third Party Sites

My Online Business Story

How I Started My Online Business 

I started my online craft business back in 2006; it was a bit of a happy accident. Things have changed dramatically since then. I've learned a lot, and I still love what I do.

I enjoy sharing what I know and continue to learn about career and business building to help people with their own goals, I love constantly learning new things and never being bored with my work, and I completely appreciate the freedom of working according to my own schedule.

Curious to know how CraftProfessional got started? Here's the story of how I launched my own online business.


Building your online Craft Shop

Choose the Right Domain Name for Your Craft Website  

Choosing your domain name is a big decision, and one that can be tough to change. You want to get this decision right the first time!

In addition to choosing a name that is available, catchy and suits your business, you also need to consider the history of a domain name. It's important to do some research on the history of your new domain name to make sure the URL for your new site isn't linked to bad practices by someone who previously owned the domain.

Here are 9 factors to consider before you commit to a domain name for your online craft business.

Rule Your Craft Business Online! 

Are you in charge of your online craft business, or is someone else in control? You might be surprised. Find out how you might be losing control of your online business without even realizing it, and what to do about it.


Persuasive Online Copywriting 

In person, customers have a real opportunity to interact with your product - to touch, smell, and see up close the colors, textures, beauty, and skill behind your work. When you sell crafts online, you have photos and text working for you. That's it.

You really need to take the time to write great listings for your online products. Here's how to write to motivate your customers to buy, plus an excellent, free resource to give you in-depth instruction in writing to sell.


How Shipping Fees Affect Your Online Sales

Have you ever stepped away from an online purchase because the shipping fees were just a bit too high? I certainly have. Shipping fees are often an afterthought in an online sales strategy, but they can have a surprisingly big impact in the success of your online craft business.

Don't underestimate the impact shipping fees can have on online sales. Here's how your customers think about shipping fees and how to adjust your shipping fees to make to make the most of your online sales.


Four Ways to Sell Crafts Online 

An online craft business can take different forms. There are really so many fantastic options available to you.

Here are four different ways you might sell your work online.


Free and Inexpensive Ways to Bring Customers to Your Site

Here are two free and inexpensive strategies for bringing more traffic to your site, plus good resources you can use to learn, in depth, what you need to know to use those strategies effectively to sell crafts online.


Craft Business Resources

There are so many resources for building a website it could make your head spin. And, sadly, a lot of them are overpriced or not reliable.

The internet marketing niche is, unfortunately, rife with bad advice that will either cost you a lot of money without providing much value or might work for the short-term but could get your site penalized by search engines, or could result in having your important social media accounts suspended.

You can keep it real and build a legitimate online business, but you need to wade through a lot of bad advice to find the good stuff. To help narrow your search for the good information, here are several reliable and effective resources I have used for building an online business.



Find Your Business Niche

Niche marketing - appealing to a very focused, well targeted segment of a market - is an important part of online business building, particularly for small business owners who have limited resources.

Have you found a great niche for your online craft business? Read the articles below to discover how to sell crafts online with a great niche that you can serve better than anyone else and how to make a strong impression on customers within your niche.

Finding a Market Niche for Your Craft Business

Finding a market niche that you know and understand, and that has committed customers ready to buy your products can go a long way toward making you stand out from the crowd. Selling to niche markets works particularly well online because you can reach a large number of customers with very specific interests and needs. Read on to discover how to find a market niche for your craft business.


Develop a Craft Business Concept That Stands Out From the Competition

If you choose the right niche - one you know well and can serve better than anyone else, you can truly stand out from the competition. Here's how to find a niche that takes advantage of your own unique skills and experiences.


Own Your Niche

Here's how to stay on top of the latest developments in your craft business niche. Be the first to know, so your customers will think of you as the go-to person in your field.


Build Your Business With Social Media

If you want to sell crafts online, social media really shouldn't be ignored. Yes, it can take up a lot of your time if you're not careful, but it also provides exceptional opportunities to build relationships with customers, increase your understanding of what your customers want, and get your work in front of thousands of well-targeted, potential customers.

This site gets as many visitors from social media sites as it does from search engines. Plus, spending time engaging with craft professionals on social media sites has taught me a lot about what visitors to my own site want to know. The time I spend engaging with other crafters on social sites is definitely time well spent.

The key is to be strategic and use your time as efficiently and effectively as possible. Here are some of the strategies I have learned and used to develop a business social media presence that brings well targeted visitors to my site...

Social Media Marketing Simplified

social media marketing simplified

One thing readers have said they want to know is how to use social media for business without letting it take over their lives.

Managing multiple social media business accounts can take up an enormous amount of your time if you aren't careful, and it can take you away from other important income generating facets of your work. Here's a rational, manageable way to create an effective social media marketing strategy for your business without letting it take over your life.


How to Use Pinterest to Promote Your Craft Business

How to use Pinterest for business

Pinterest brings me thousands of visitors per month. It has truly been a fabulous source of growth for my business.

Are you ready to make Pinterest work for your business? Here's how to make the most of your time on the site when using it for business.


Pinterest Power

Pinterest sends an enormous amount of traffic to my site, and the book Pinterest Power is where I got the information I needed to make that happen. Here's my review of the book Pinterest Power - A guide to using Pinterest for business that is particularly well suited for craft business owners because the author and his wife use Pinterest to promote their own successful craft business.


Email Marketing Basics for Craft Business Owners

You might not think of building a newsletter as part of social media marketing, but I've included it here because it is another excellent way to communicate, connect, and build customer loyalty. It's a strategy that is, unfortunately, often under-used by craft professionals.

Email marketing is an extremely powerful tool for increasing sales. Here's why sending out a newsletter is worth your time and how to get started building a mailing list and sending out your own newsletter.


Canva - An Excellent, Mostly Free Tool for Creating Social Media Images

Do you need to be able to make social media images better and faster? Yes? Then you need to discover Canva. It's an excellent and free (or low cost) tool for craft business owners who market their crafts online.


Craft PHotography

Great product photography is absolutely essential to sell crafts online. You really can't sell crafts online with bad photos. If you're not an experienced photographer, you'll need to invest a little bit of time learning some photography basics, and you may need to invest a little money in some photography gear.

Photography Can Make or Break Your Online Sales 

I can't tell you how many sites I've seen selling beautiful, handmade items that require an enormous amount of skill, that are clearly struggling due to poor photography.

On the flip side, I've seen many sites successfully selling handmade items that many people could make without much practice for very high prices because their gorgeous photography makes their items look luxurious and highly desirable. Don't let mediocre photography ruin your online sales!


Photos for Arts and Craft Shows

When I started to sell crafts online and at juried shows, getting great photos was a big struggle.  Here's how I learned more about craft photography and really improved my photos.

My Favorite Guide for Taking Blogger-Style Craft Photos

The book, The Crafter's Guide to Taking Great Photos, is my favorite source of information on blogger-style craft photography. Read my review to see if this book could help you step up the quality of your own craft photos.


A Great Guide for Taking Traditional Style Craft Photos

Photographing Arts, Crafts, & Collectibles by Steve Meltzer is an excellent, thorough guide to taking more traditional craft photos - the type you often see in juried art show applications. It's a great addition to your craft business library.



Sell Crafts Online at THIRD PARTY SITES

Selling on Your Own Site vs. Third Party Sites 

Can't decide whether to build your own site or go with a third party site like Etsy? Here are a few things to take into consideration to help you decide where to sell crafts online.


Etsy's Affiliate Program

Etsy has an affiliate program that could help boost your shop's sales. It hasn't been talked about much in the Etsy forums or other crafter-circles I've checked out. But, if you attract the attention of a blogger with a large following that's a good fit for your products, you could see a real boost in sales. Here's what you need to know about Etsy's affiliate program.


Get Your Shop Promoted With Etsy Affiliates

There are plenty factors that make your shop more (or less) attractive to bloggers looking for Etsy shops to feature. Some might surprise you.

Want to have your Etsy shop featured on a popular blog? Boost your shot at being featured in popular blogs with these tips for making your Etsy shop attractive to affiliates.


Selling on Etsy 

Are your making the most of Christmas time sales on Etsy? Here's an analysis of Etsy sales statistics from 2008 to 2012 with a special focus on holiday sales on Etsy, and what those numbers mean for your own Etsy shop.


Handmade at Amazon

Amazon has jumped into the handmade arena with Handmade at Amazon. Have you tried it? Check out Amazon's marketplace that is strictly for handmade items only.


Zibbet Review

Everyone has heard of Etsy, but have you looked at Zibbet? Guest author Barbra La Bosco shares her insights into selling on Zibbet.


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Sell Crafts Online

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