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How to Price Crafts and Things You Make to Sell

How to Price Crafts and Things You Make to Sell by James Dillehay is truly an essential book on pricing your crafts.

Good pricing decisions require you to consider a lot of issues, and this book outlines all of those factors to ensure you've looked at pricing from every angle and priced your work to be both competitive and profitable.

This book is an excellent resource for professional craft artists because it is one of the few books on pricing that is aimed specifically at the handmade marketplace.

It is thorough and takes into account the special pricing issues artists must address as a result of the nature of the work.

When you start to consider how to price your crafts, you will quickly realize you are opening a whole can of worms.

You're looking at a lot more than just the price tag you attach to your items. You are shaping fundamental elements of your business and trying to determine the best price that ensures your business is profitable, fits with the expectations of your taget market and doesn't leave money on the table.

In order to say you've really, thoroughly thought through your pricing decisions and the profitability of your business, you need to consider:

  • What are all of the costs involved in producing an item?
  • How much do competitors charge for similar items?
  • How can you raise the perceived value of your work?
  • How can you reduce your costs to increase your profit margin?
  • What are the most profitable types of sales venues for your work?
  • How will tax laws impact your profitability?
  • How will you keep track of all of this financial information?

It can be tempting to just apply a simple formula or price you work in the same range as your competitors. Those two strategies are excellentstarting points, but if you take the time to seriously think through all of the pricing issues, you can make your business far more profitable.

How to Price Crafts and Things You Make to Sell covers all of those issues and more. It will tell you how to:

  • raise the perceived value of your work so you can increase your prices
  • research retail prices of similar handmade products that are selling successfully
  • estimate average wholesale prices for work similar to yours
  • apply a pricing formula to your work and determine the basic amount you need to make to cover your costs
  • position your items in a way that meets the expectations of your target market
  • avoid common craft pricing mistakes
  • handle people who want to haggle over your prices
  • get support to learn everything you need to know about bookkeeping for your business
  • determine which sales venues are most profitable for you
  • ensure cash flow doesn't become a problem
  • decrease your costs to improve your profits

How to Price Crafts and Things You Make to Sell really is an excellent book for anyone who sells handmade items. I bought the Kindle version , but it is also available in softcover if you prefer traditional books.

It is a quick, easy read (I read it in a couple of hours on a rainy Saturday afternoon). But it is also the type of book that you will refer back to over and over any time you are making decisions that impact the profitability of your company.

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How to Price Crafts and Things You Make to Sell

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