by Lisa McGrimmon
Good show lights form an essential part of your display. The good news is, you have plenty of options for lighting up your booth. The bad news is, booth lighting can get pricey if you're not careful.
Although a single light on its own isn't particularly expensive, your booth will require loads of lights, which can add up. Lighting is one thing you want to get right the first time, so you don't waste precious dollars. To help you get your show lights right, here are 7 booth photos that show the effect of a variety of different types of lighting.
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This booth features plenty of overhead lighting, plus effective spotlights secured under shelves. The lights at the top of the booth do a good job of illuminating the overall display. You can't depend on lights in a large hall, they simply are not enough.
When you use rows of shelves in a display, you need to be careful about the shadows cast by the shelves. Some strip or puck lights mounted under the shelves will help to keep your entire booth lit up.
When light is an integral part of your product, you can have fun with your display. The black background in this booth it a spectacular backdrop to these gorgeous white lamps. This contrast is striking and effective, and the black creates a rich ambiance that could even serve to raise the perceived value of these lamps.
Next we have two photos that show lighting secured around the top of each booth. Notice the sheer number of lights used. Each booth is a standard 10 by 10 space. In the photo on the right, I count 9 lights on just one side of the booth, or about one light per foot. These lights can be adjusted and positioned exactly as you want them.
These photos are taken at a large, multi-day show, where the booths are quite substantial. You might not have the same framing around your booth for suspending lights, but you can use the frame of your craft tent to serve the same purpose.
Here we have two different booths with a similar look. Both use plenty of string lights to illuminate and add style to the display. Normally, lighting doesn't add a lot to the style of your booth. It does its job without much notice. However, these string lights are enjoying a moment of popularity in home decor, so they add some style to this booth. As an added bonus, you can string up these lights on your patio or in your craft room when you're not using them at shows.
Finally, here's a beautifully lit display that owes everything to under shelf lights. You can't see the lights in the photo, but you know they are there. Without them, this booth would be horribly dark, and the tableware would not look as appealing. If you're going to use rows and rows of shelves like this display uses, you absolutely must invest in some type of under shelf lighting.
Encourage your customers to shop handmade and support small business with these printable signs for your craft booth.