Here's how to display crafts at holiday bazaars. Plenty of Christmas craft show booth photos and ideas to help get your display ready for the holiday season.
If you've signed up to sell your handmade products at a Christmas craft fair, whether it's a large, juried show, or a small, community sale at your local church or school, a few festive additions to your booth are all you really need to get your display ready for the holiday season.
You might go as far as developing a specific product for holiday sales, or you could simply rework the way you present your existing products to boost holiday sales.
Here are some festive booths from a few Christmas craft fairs, and a look at how the artists made them a little more Christmassy to suit the season.
It can be worthwhile to design a product specifically to appeal to holiday shoppers, particularly if you will be participating in a few holiday bazaars (or perhaps just one that is quite lucrative).
The most obvious option for creating holiday-themed products is to create Christmas tree ornaments using whatever medium you work with. The display pictured above shows a pottery booth featuring handmade Christmas ornaments as well as some star-shaped serving plates decorated in wintery themes.
The ornaments are displayed on artificial Christmas garland and are featured at the front of the booth, so they won't be missed by passing shoppers.
Glass artists, potters, knitters, jewelry designers, or woodworkers could all take this approach to holiday sales. Almost any craft medium can be used to create attractive tree ornaments.
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Retail display expert and author of the book Visual Merchandising, Tony Morgan, says color is a powerful tool for creating a mood and drawing attention to your displays.
Grouping red and green products is a simple and free way to instantly create a Christmas-themed booth for holiday bazaars.
The pottery display pictured above features red items and green items, adding to the Christmassy feel. Many of these items are not Christmas-specific, so they can be sold year-round.
Grouping regular products into holiday-themed colors in your Christmas craft show display is a low-risk option for creating a holiday-themed display because your products will continue to be saleable after Christmas.
Simply display your existing red, green, gold, silver, and/or white bowls (or jewelry, or linens, or soap) all together for holiday bazaars. Split them up when the season has passed.
When determining what might be your best selling Christmas crafts, be sure to consider the price points of your items.
People shopping at this time of year are often shopping for gifts for others. So take some time to consider who would love to receive your product as a gift, and try to offer something in the price range that most people would spend on that type of person.
For example, if your items are perfect teacher gifts, find out how much people in your area generally spend on teachers at holiday time and price your items accordingly whenever it's possible to do so profitably.
One of my favorite handmade soap companies is run by a husband and wife team. They offer 5 soaps for $20. The soaps are arranged in a pretty box that's perfect for gift giving.
Their regular soaps are quite large and scented with essential oils, so they can't be sold profitably at 5 for $20. The gift box soaps are smaller and scented with less expensive fragrance oils, so they can be sold at a lower price.
The $20 price point is exactly in line with what I would spend on a teacher or hostess gift at Christmas. I always buy a couple of boxes of their gift soaps (along with some of their bigger soaps for myself) when I see them at a craft show. In fact, I've shopped there so often, they recognize me now when they see me coming.
I would love to post specific price ranges that people typically spend on gifts; however, it varies widely. The more I researched the topic, the less consensus I found.
Average gift buying thresholds will vary by location and economic situation, so your best bet is to do a little research. Ask around, and be sure you talk to people in your target market.
The one price point that was consistent through my research was just under $20. Twenty dollars is a common gift buying threshold for many people. If you can price something profitably so it comes to about $20 with tax, you'll hit that common price threshold people set for gift giving.
You don't necessarily have to change your existing products to make sales at holiday craft fairs.
If you're worried that you'll be stuck in January with a bunch of placemats with reindeer faces, or Santa Claus earrings that you won't be able to sell for another eleven months, then look at simply repositioning your current products instead of designing new products specifically for holiday bazaars.
One simple way to reposition your existing products in the minds of your customers is to present your products in a holiday setting.
The beautiful green bowls that you sell year-round will look like they've been specially designed for the season if you pair them with some combination of red, white or gold colors in your booth.
Likewise, your red stained glass design will look like it was meant for Christmas if it's displayed beside a pretty mini Christmas tree.
Think about how people might use your existing year-round products to brighten up the holiday theme in their homes, and demonstrate those possibilities in your booth design.
Whether you're displaying and selling actual Christmas ornaments, or you just want to liven up your holiday booth a bit, some type of tree or tree-shaped stand is a great option.
There are plenty of ways to add some type of tree to your display at holiday bazaars.
You might not have room in your display area for a full-sized tree. And you might not want to drag around a full-sized Christmas tree to shows. However, a smaller artificial tree can have a similar effect.
Alternatively, using a tree-shaped display stand, like the one pictured below, can also be an effective way to help make your booth more festive.
Not only are tree-shaped stands evocative of Christmas, they also create the pyramid shape that is so frequently used in good visual merchandising display design.
The artificial Christmas tree pictured below is always a big focal point at one of my favorite Christmas craft fairs. It holds handmade ornaments made by many of the artisans who participate in the show.
Notice the baskets full of handmade gifts below the tree. They do add to the overall feel of the display. However, because they are on the floor and near something more attention grabbing (the tree and its ornaments) they are not readily noticeable to shoppers.
If you try something similar in your booth with your items as gifts beneath a tree, be sure to display a few of those items in a more central location too.
Here's another way to get into the season without changing your product - Change your packaging!
It's not easy to see in this next photo, but the handmade soaps in the sleigh are all wrapped in cellophane bags with a holly leaf pattern, and the bags are tied with pretty red and green ribbon.
If some of the soaps don't sell, the soap maker won't be stuck with a bunch of out of season products. Once the holiday packaging is removed, the soaps will be ready for post-holiday sales.
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