Author: Lisa McGrimmon | Published: December 06, 2017 | Modified September 10, 2019
This week on the Craft Business Challenge:
Learn email marketing for beginners with my 8-part series on email marketing. Whether you sell crafts online or in person, you can promote your business with a customer newsletter. I'll show you how to get started. Also, discover 9 ways to protect your business name online, and learn how to make money with a blog.
This week we cover, in detail, email marketing for beginners with my 8-part series on how to develop a newsletter for your creative business.
If you focus on selling at craft shows, and you don't have an online business, you might not have considered developing a newsletter. However, newsletters are a smart way to connect with customers whether you sell primarily online or in person.
If do promote your business online, you shouldn't underestimate the importance of email marketing.
A newsletter is the online marketing strategy you control more than any other.
You own your newsletter mailing list.
No one can take it away from you, so you control it in a way that you don't control other methods you might use to reach out to potential customers.
If you promote your business on social media or with traffic from search engines, one algorithm change to your best source of traffic could decimate your business.
If you rely on marketplaces like Etsy to bring you customers, you're stuck with their policies. If you don't like those policies, you can't move on to another platform because you don't own your online traffic, the marketplace does.
Your business newsletter is different.
You control your email list, and with a few exceptions, there isn't much that can take that away from you.
If you suddenly stop getting visitors to your shop from Instagram because the Instagram algorithm has changed, or if Etsy raises their fees, and you don't like it, you're not stuck if you have a thriving newsletter.
If you have a way to contact customers that isn't largely dependent on the whims of another company's policies, you control your business, and you can step away from platforms and marketplaces if they change in ways that are detrimental to your business.
A business newsletter is an inexpensive (sometimes even free) and simple way to stay in touch with your most loyal customers.
Anyone who signs up for your newsletter has enough interest in your business that they want to hear from you on a regular basis. Those are the type of customers you want to keep in contact with.
I hope I have you convinced of the value of developing a newsletter. Let's dive into the articles, so you can get started!
If you've ever thought about starting a creative business blog, but you have no idea how you'd make money as a blogger, this week's newest article is for you!
Discover 6 popular ways bloggers make money, including income streams for beginner bloggers. Plus, I'll show you where to find blog income reports, so you can see how much money bloggers with different traffic levels and different monetization strategies make.
Here's the hub of my email marketing series. Click through for basic knowledge you need to start exploring the possibility of starting a newsletter for your business. You'll find links to all 8 articles in this series on this page, so you can explore any email marketing topics that interest you.
Have you given any thought to protecting your business name online? Unfortunately, if you fail to protect your business name online, others can swoop in, claim it, and use it on important platforms where you may want to promote your company. Here are 9 tips to keep control of your business name online.
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