Author: Lisa McGrimmon | Published: June 13, 2018 | Modified July 30, 2019
This week on the Craft Business Challenge:
Start selling your crafts online with these smart strategies. Make strategic, informed choices about the foundation of your online business, so you choose the right platform, maintain control of your business, and market your online business effectively.
This week we focus on selling your crafts online.
Craft business owners have so many business building options now. There are a multitude of strategies, that didn't exist just a few years ago, which will allow you to build a creative business using your crafting skills.
It really is an exciting time to be a creative entrepreneur.
If craft shows aren't your thing, or if you want to add to your sales venues, selling your crafts online can open up some fantastic possibilities.
While you can launch an online craft business on a limited budget, you will need to invest a significant amount of time in building and promoting your business online. To avoid wasting your precious time, you need to make smart decisions.
There are many factors that go into building an online business, but this week we'll look at one fundamental decision you'll need to make, and one key factor that's important to your business' long term security.
First, we'll examine where you should sell your crafts.
Will you set up your own site or sell on a third party site like Etsy? There are substantial pros and cons to each choice, so we'll look at both options.
Next, we'll examine how to keep control of your online business.
It's surprisingly easy to give control of your online business over to strangers without even realizing it. We'll look at common pitfalls creative business owners encounter and how to avoid them.
Finally, we'll explore an online business marketing opportunity that's too good to ignore.
What's this fabulous business marketing strategy? It's not new, and it's not mysterious. It's Pinterest.
Sure, you know Pinterest marketing is an option for promoting your online business. But do you really know how much power Pinterest marketing has to grow your business?
I've be using Pinterest for business for years, but I didn't fully grasp the full potential of Pinterest until a few months ago. When I did see how much other online business owners were benefitting from Pinterest marketing, I immediately invested more time in my own Pinterest marketing with excellent results.
This week, we'll look at why I'm convinced Pinterest marketing is a brilliant use of your resources if you're promoting a creative business online.
Implementing a strong Pinterest marketing strategy requires a lot of work, but it has enormous potential to help you grow your creative business online. If you've thought about using Pinterest to promote your online business, but you haven't committed to doing the work, here's why I'm convinced you should get started.
If you're going to sell your crafts online, do you need to invest in building your own website, or is it better to sell your crafts on third party platforms? We'll look at the pros and cons of each option, so you can make the right choice for your business.
Are you really building an online business that's within your control, or is someone else ultimately in control of your business? The answer might surprise you.
Here's how to make sure you're really the boss of your online craft business.
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