Author: Lisa McGrimmon | Published: June 14, 2018 | Modified July 31, 2019
This week on the Craft Business Challenge:
Reduce the risk of theft at craft shows with an efficient booth design, plus 14 retail display ideas that can be translated into portable craft booth designs.
Is your portable display design truly efficient?
Certainly, you can pack up your booth and transport it all from place to place. But have you designed your display for maximum efficiency to make setup and tear down as quick and simple as possible?
Efficiency isn't just about making your day at a craft show run more smoothly (although that's important, too). A craft booth that you can set up quickly can also help prevent theft at shows.
Booth setup and tear down times are prime times for theft at shows. To limit opportunities for theft, you should, as much as possible, minimize the time you're spending on those tasks. This week, we'll look at 7 tips to make your booth setup and tear down as efficient as possible.
While we're on the subject of protecting your business, the newest article this week looks at protecting your Pinterest business account from being flagged for spam. There's some popular Pinterest marketing advice out there that makes me nervous. I worry that it's too close to the line of what might be considered spammy pinning.
I'll explain why I don't use certain more aggressive Pinterest marketing strategies, even if they appear to work for others, and how you can make your own decision about which Pinterest marketing techniques you're willing to use for your own business.
Finally, it wouldn't be summer at CraftProfessional without some booth photos. This week, we'll take a look back at 14 photos of fabulous retail shops featuring handmade products. Get inspiration for your own display design with these pretty retail displays.
Protect Your Pinterest Account So You're Not Flagged for Spam
Popular Pinterest marketing advice could get your account flagged for spam. Here's how to assess Pinterest advice to choose strategies that could get your account flagged for spam.
Create a More Efficient, Safer Display
When does theft commonly happen at craft shows? When you're most distracted, during booth setup and tear down. Plan a safer, more efficient craft booth that can be set up and torn down quickly with these 7 tips.
Get inspiration for your craft booth display with these 14 photos of handmade products displayed in indie retail shops.
Encourage your customers to splurge a bit!
I have plenty of printable craft booth signs in my Etsy shop to inspire your customers to treat themselves and support your small business.
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