Niche Marketing Guide

by Lisa McGrimmon

This week on the Craft Business Challenge: Choose the right niche for your business, develop a business Concept around that niche, and Become the go-to leader in your business niche.

Find a Craft Business Niche - Text overlay

This week's challenge brings you a niche marketing guide to help you find the right area of focus for your business.

Niche marketing is simply the act of narrowing your business' focus down to serve a specific market of people that's small enough to be winnable, but still large enough to support a business. Instead of being all things to all people, niche marketers aim to spectacularly serve a small group of customers.

But how do you choose a business niche and then become well known and trusted in your niche? That's what we'll explore this week.

Plus, I have loads of craft booth photos to share, so I've posted 10 brand new pictures for you this week.

New This Week

Pottery and Glass Displays

10 Pottery and Glass Display Photos

I'm still working on sharing my huge collection of craft booth photos. This week, the focus is on glassware and pottery displays. I have 10 photos of pottery and glass displays at both indoor and outdoor shows to inspire your own craft booth design.

Timely Tips from Past Articles

FOCUS: Niche MArketing Guide

Finding a Market Niche

Finding a Niche for Your Craft Business

This article provides the foundation for understanding niche marketing. It answers the questions: What is a market niche? How will a niche help your business? And how can you choose the right niche for your business?

Craft business concept

Develop Your Business Concept

Have you ever seen someone with a business concept that is so perfect and brilliant, you wish you had thought of it yourself?It's tempting to copy a business like that, but straight out copying won't necessarily help you create a company that's a great fit for you.

A better approach would be to analyse their business to understand why their concept is brilliant, and then look at ways to apply what you've learned to your own strengths to create a great business concept for yourself. In this article, I'll show you a couple of examples so you can see exactly what I mean and how to apply the idea to your own business.

Own your niche

Own Your Niche

You've found the right niche for your craft business. Now what?

Now you need to build up a reputation within that niche so you become a trusted, go-to source within your niche.

Here's how to get started.

Printable Signs for Your Craft Booth

Need some signs to spruce up your craft booth and encourage shoppers to buy? I have plenty in my Etsy shop.


I'm thrilled that thousands of craft artists have signed up for the Craft Professional email alerts. If you've reached this page by surfing around the site, and you'd like to get the weekly email updates, simply add your best email address in the form below.

You Are Here

You are here:
➤ March: Niche Marketing Guide

New! Comments

Have your say about what you just read! Leave me a comment in the box below.