The purpose of your art show display is to draw targeted customers in to your booth and then encourage them to buy. Your booth is your most important tool for communicating with customers, and you have a very brief moment to convey your message to your customers and compel them to walk into your booth instead of moving on to other booths.
To design an effective craft show booth, you need to focus on conveying a single, focused message to your customer and avoid trying to be all things to all people.
1. Determine what is the single most important thing your customer needs to know or see to be compelled to come into your craft tent.
Notice that you're not trying to determine the most important thing you want to say to your customer. You're trying to determine the most important thing your customer needs to know. It's a subtle difference, but it is important.
For example, imagine you specialize in handmade soaps and bath products that are formulated specifically to be gentle on sensitive skin. You may be most proud of your newest formula that you've been perfecting for months that lathers up beautifully and smells absolutely heavenly. Your target customer, however, needs to be able to look at your art show display and, at a glance, know that your soaps would be great for her child/mother/aunt who has sensitive skin.
Once the customers enters your booth, you'll have a chance to show her the newest soap that you are so proud of. But, you need to get her into the booth first, and you'll do that by first communicating the most important way you meet her needs.
2. Less is more at this stage of marketing your products.
You can probably think of a lot of reasons why your items are wonderful, and you may be tempted to try to communicate all of those messages to your potential customers. However, when people walking past your booth are deciding whether to enter or move on, they will respond best to one single, striking message.
To prove this concept to yourself, the next time you're out and about, notice the signs you read and the signs you don't read.
In a room with twenty signs tacked up all over the walls, none of the signs get read; they are all simply filtered out and not deemed important. On the other hand, if you're in a room with a single, clear sign with a brief message, you will read that sign. The single, clear message grabs your attention.
3. Determine the underlying motivation customers have for buying your products.
Will your items:
Whatever underlying motivation customers have to purchase your items, communicate that single message clearly.
Once you have decided what single, compelling message you want to convey to customers, you need to determine how to communicate that message.
You can use many strategies to tell customers what your work is all about before they enter your booth.
These are just a few ways to convey a specific message with your art show display. If you'd like to read some specific examples for using these strategies to convey a single image or message, please see this article craft and trade show booth display tips.
An Art Show Display That Draws in Your Target Customer