What will be the most popular crafts that sell well in 2022?
Check out these 15 top design trends to discover the hottest crafts to make and sell for the upcoming year.
You can integrate any of these key trends into the design of your handmade products or your brand images and marketing.
Let's look at each of these trends in more detail, so you can use the information to design crafts that sell well in 2022.
In their 2022 trend reports, Etsy and Pinterest forecast several overall design trends that will be popular in the upcoming year including:
Overall, these trends reflect a nostalgic mood and a desire for simplicity and connection to nature.
Memphis style is the definitive playful, bold look that dominated design in the 80s. Think bold patterns, random geometric shapes and squiggles, a clash of vivid colors mixed with pastels, and graphic black and white elements, and you have the essentials of Memphis design.
Elements of Memphis style have been trending for several years now. Remember when terrazzo was everywhere? That's another element of Memphis style that was featured in the Crafts That Sell Well report in 2019.
This '80s inspired style continues to be popular into 2022 in both fashion and home decor. And the popularity is reflected in search trends on both Pinterest and Etsy.
Pinterest searches for vibrant outfits have increased 16 times compared with the previous year. On Etsy, searches for squiggles — a classic element of Memphis pattern design — are up 177% compared with the previous year.
Danish pastel style, also known as Denmark pastel, has seen a huge jump in Etsy searches in 2022.
Beyond pastel colors, this interior decor style also includes: seashell motifs, candles, gold accents, organic curved lines, checkerboard patterns, and gingham patterns.
Some of Danish pastel search terms trending on Etsy include:
According to Etsy, items that reflect elements of '70s and '80s punk fashion are trending and will be among the top selling handmade items in demand for 2022.
Compared with the previous year, Etsy reports:
Key features of goth style include: a dark and elegant aesthetic, black sometimes combined with with deep reds or purples, Victorian and Elizabethan period style clothing, velvet, silver jewelry, and fishnet stockings.
Pinterest reports strong year-over-year growth in searches for goth style including:
Over on Etsy, there has been a 365% increase in searches for velvet chokers.
Cottagecore got its start around 2018 and grew in popularity in response to people spending so much time at home in 2020. It features nostalgic and cozy elements of romanticized, peaceful rural life.
This trend reflects a desire to connect with nature, embrace simple living, disconnect from technology, and escape from the pressures of fast-paced life.
Cottagecore style centers around natural colors, natural light, and natural materials. Common motifs include fields, forests, wildflowers, gardens, mushrooms, and strawberries. Cottagecore style can also embrace elements of fantasy, including fairies, gnomes and crystals.
In fashion, you'll see long, flowy, and layered dresses, puff sleeves, ruffles, lace trim, and handmade accessories. In interior design, this trend features natural materials including wood and stone, embroidery, vintage pottery, plants, flowers (fresh or dried), and handmade items.
The growing popularity of the cottagecore aesthetic will make items featuring natural textures, natural light, dried flowers, and fantasy-related themes among the crafts that sell well on Etsy in 2022.
Some cottagecore-related searches seeing growth on Etsy include:
Biophilic design seeks to create buildings that enable people to easily connect with the natural environment to enhance health and productivity.
Pinterest searches related to biophilic design have grown in 2022 including:
The Pantone Color of the Year for 2022 is Veri Peri PANTONE 17-3938. Check out some color palettes using this shade of periwinkle to see how well it works with Memphis style designs.
Emerald green is Etsy's color of the year for 2022. This leafy green shade fits perfectly with the growing cottagecore design trend.
Etsy search trends show the popularity of this natural color:
Pastels are trending on Etsy for 2022.
These soft shades are used along with bright colors in Memphis style designs.
The growing popularity of Danish pastel interior decor is also driving the interest in pastel decor items. In this style, pastels are used on their own, sometimes accented with gold.
Here are some pastel-related searches that are trending on Etsy:
Bright, colorful design is trending on both Pinterest and Etsy.
Etsy trends include:
On Pinterest trending searches for colorful design include:
Bold patterns featuring squiggles are a classic element of Memphis style. On Etsy, searches for squiggles have increased 177% compared with the previous year.
Checkerboard patterns are hot in 2022. Part of the popularity can be attributed to the growth in interest in Danish pastel style.
Here's how this style is trending on Pinterest:
Say goodbye to boring rectangular rugs. In 2022 handmade shoppers want abstract shapes — another key component of Memphis design.
On Etsy, searches for abstract shape rugs have increased by 71% compared with last year.
In 2022, people are looking to bring luxury into every part of their lives — including some unexpected spaces.
Luxury sleep and loungewear
Luxury in the home
People are ready to party in 2022! That is, they are looking for ways to celebrate life moments that usually pass by unremarked.
Check out some of Pinterest's trending party-related searches:
Do you want to take a deeper dive into the handmade items in demand and learn more about the crafts that sell well in 2022?
Check out the trend reports from Etsy and Pinterest.
I haven't described all of the upcoming design trends predicted for this year. I've focused on ones that were a good fit for many handmade business.
You might find other trends that fit your brand and ideas to promote your crafts within those reports.
Find what crafts are trending on Etsy here:
Check out the Pinterest search trend report here: