I spent this past week buried deep in retail industry trends data and predictions so you don't have to - unless you love stats, then dive in. I've included links to all of the data I used in the articles below, so you can check it out for yourself if you like.
These retail industry stats absolutely fascinating to me. They often point out trends that I find I'm somewhat aware of, but the shopping studies and predictions bring it all into clear focus. That focus is what helps you interpret these trends in your promotions to deliver what shoppers are looking for this holiday season.
What's new for 2018?
The first time I did a review of these holiday retail market trends was 2012, and a lot has changed over the past few years.
In 2018, shoppers are:
Happily, you can take these trends and apply them to your own business to help predict what your customers will be looking for and determine how you can promote and position your products to entice holiday shoppers.
I have two new articles this week that will help you understand 2018 craft sales trends and apply them to your own business.
Discover when holiday shoppers will be shopping, so you can time your promotions intelligently and sell more crafts this Christmas.
Discover what holiday shoppers will buy this year and what motivates them to make a purchase. Apply those shopping trends and predictions to your craft business, so you can give customers exactly what they're looking for this holiday season.
Encourage your customers to support small business and buy handmade this holiday season!
I have plenty of printable craft booth signs in my Etsy shop to inspire your customers to treat themselves and support your small business.
I'm thrilled that thousands of craft artists have signed up for the Craft Professional email alerts. If you've reached this page by surfing around the site, and you'd like to get the weekly email updates, simply add your best email address in the form below.