Holiday Retail Industry Trends 2018

Holiday retail industry trends for the 2018 Christmas shopping season help Craft business owners make the most of this important shopping season.

by Lisa McGrimmon

Sell More Craft This Season - Discover the holiday shopping trends that will help you have a prosperous holiday sales season.

I spent this past week buried deep in retail industry trends data and predictions so you don't have to - unless you love stats, then dive in. I've included links to all of the data I used in the articles below, so you can check it out for yourself if you like.

These retail industry stats absolutely fascinating to me. They often point out trends that I find I'm somewhat aware of, but the shopping studies and predictions bring it all into clear focus. That focus is what helps you interpret these trends in your promotions to deliver what shoppers are looking for this holiday season.

What's new for 2018?

The first time I did a review of these holiday retail market trends was 2012, and a lot has changed over the past few years.

In 2018, shoppers are:

  • Still looking for practical gifts, but also buying more luxury items
  • Shopping and looking for deals before Black Friday
  • Shopping online more
  • Using mobile devices to shop more than ever before
  • Shopping for themselves while they shop for gifts for friends and family

Happily, you can take these trends and apply them to your own business to help predict what your customers will be looking for and determine how you can promote and position your products to entice holiday shoppers.

I have two new articles this week that will help you understand 2018 craft sales trends and apply them to your own business.


Focus: Holiday Retail Industry Trends

Sell more crafts this Christmas

Christmas Holiday Shopping Data and Predictions for 2018

Discover when holiday shoppers will be shopping, so you can time your promotions intelligently and sell more crafts this Christmas.

How to sell more crafts this Christmas

What will be the best selling crafts for Christmas 2018?

Discover what holiday shoppers will buy this year and what motivates them to make a purchase. Apply those shopping trends and predictions to your craft business, so you can give customers exactly what they're looking for this holiday season.

Printable Signs for Your Craft Booth

Encourage your customers to support small business and buy handmade this holiday season!

I have plenty of printable craft booth signs in my Etsy shop to inspire your customers to treat themselves and support your small business.


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October: Holiday Retail Industry Trends 2018

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