Author: Lisa McGrimmon | Published: October 30, 2018 | Modified October 29, 2019
This week on the Craft Business Challenge:
Holiday retail industry trends for the 2019 Christmas shopping season help craft business owners make the most of this important shopping season.
I spent this past week buried deep in retail industry trends data and predictions so you don't have to - unless you love stats - then dive in.
I've included links to all of my research sources, so you can do your own Christmas shopping trends research if you like.
These retail industry stats absolutely fascinating to me. They often point out trends that I find I'm somewhat aware of, but the shopping studies and predictions bring it all into clear focus.
That focus is what helps you interpret these trends in your promotions to deliver what shoppers are looking for this holiday season.
What's new for 2019?
In 2019, shoppers are:
Happily, you can take these trends and apply them to your own business to help predict what your customers will be looking for and determine how you can promote and position your products to entice holiday shoppers.
My newest article this week will help you understand 2019 craft sales trends and apply them to your own business.
Discover what holiday shoppers will buy this year and what motivates them to make a purchase. Apply those shopping trends and predictions to your craft business, so you can give customers exactly what they're looking for this holiday season.
Encourage your customers to support small business and buy handmade this holiday season!
I have plenty of printable craft booth signs in my Etsy shop to inspire your customers to treat themselves and support your small business.
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