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Craft Business Resources for Your Online Shop

Find great craft business resources that are cost effective and deliver great value for your time and money.

I have worked hard to find resources for my own business, and I hope this list of resources saves you time when you're searching for resources for your own business.

You will find information about art business resources all throughout the site, but, of course, when you're looking for a specific resource, it's easy to forget which article you read that mentioned a resource that was of interest to you. So this list should help you to find resources quickly.

Please note that some categories have fewer resources than others. I'm only posting craft business resources that I have used (happily) myself or have been recommended by other professional craft artists and small business owners. So, please be patient, and over time there will be a thorough list of resources in each section.

Resources for Building Your Craft Business Website

SBI!

I use a resource called SBI! for building my online business. SBI! is a lot more than just a web hosting company, they provide all of the instruction and resources you need to take your idea for an online business and turn it into a site that gets traffic and makes sales.

In addition to web hosting, SBI! provides an extremely thorough Action Guide which shows you step by step exactly how to build a site that gets traffic and can be profitable, and the Action Guide is integrated with a system of tools that makes website building easy even for the non-technically inclined. SBI! provides resources on everything imaginable; in fact, they are so thorough; I have been a customer for over seven years, and I still continue to learn a lot from their resources.

Other companies just give you the basics you need to build a site; SBI! gives you the comprehensive information you need to build a business.

Graphics Editing

Paint.net 

Paint.net is a free graphics editing software program designed for PC. Unfortunately, it is not available for Macs. I used this software regularly until I made the switch to a Mac. Paint.net is simple to use, and there's a very good chance it will offer everything you need in photo editing software. As a bonus, Paint.net is very similar to Photoshop, so if you decide to move up and purchase Photoshop in the future, you'll have an easy time learning that software if you already know your way around Paint.net.

Gimp 

Gimp is another free image editing software option, and it is available for both PC and Mac. I have tried Gimp, but I found it wasn't very intuitive to use. Don't take my word for it, though. Plenty of people absolutely love Gimp, so just because it wasn't right for me, doesn't mean it won't be right for you.

Canva

Canva is a website that allows you to create images for social media. You can use it entirely for free, or add some of their premium images and templates for very reasonable prices.

HTML Editors

There are plenty of free and paid HTML editors on the market. I really have only used one (Arachnophilia) in the past several years, so it's the only one I can comment on. I'm sure there are fancier HTML editors out there, but I know my way around this software, and it gets the job done (plus it was free!).

Arachnophilia 

This is not a WYSIWYG editor, so you'll need to be comfortable with HTML code to use Arachnophilia. If you decide to give Arachnophilia a try, be careful to read the instructions for installing very carefully and do not skip any steps. The first time I installed this software, I just skimmed the instructions because I assumed I knew how to download and install software. That was a mistake! The instructions are very clear, so read them through, and don't skip any steps.

Keyword Search tools

A keyword search tool will help you discover what terms people are using to search for any topic, so you can focus your writing in a way that helps your site get found at the search engines.

SBI!

SBI! (mentioned above) offers an excellent keyword search tool called Brainstorm It as a part of the package. It will show you what people are searching for in any niche, how many people search for each phrase and how many websites provide serious information on that topic (so you can see how much competition you'll have).

This is the tool I use all the time for building my site.

Word Tracker 

Word Tracker is another search tool you can use to discover what keywords people are searching for online. It has less functionality that Brainstorm It (Brainstorm It incorporates data from Word Tracker plus other rich databases), but it's a starting point, and there is a free trial version as well as a paid version available.

Gathering Statistics

Google Analytics 

Google Analytics is a free, easy to use tool which allows you to gather in-depth statistics about how visitors find and navigate your website. This information is vital for internet entrepreneurs who want to understand the traffic to their site.

As your traffic grows, and you become more adept a analysing and understanding your traffic, you may start to notice fluctuations in your traffic and you may wonder where those fluctuations are coming from. Perhaps traffic has dropped, and you need to know why so you can fix the problem. Maybe traffic has grown, and you want to know why so you can build it even more. Information from Google Analytics can help you understand your traffic on that level.

StatCounter

StatCounter is another tool for gathering statistics about your website's traffic. It doesn't provide the same stats as Google Analytics, but the cool thing about StatCounter is that you can get real-time data about what visitors are doing on your site.

Copyright Protection

Copyscape - Copysentry 

If you're concerned about plagiarism (unfortunately, my site has been plagiarized more than once), Copyscape allows you to search for copies of your web pages on the internet. The basic search is free, or you can pay to subscribe and access more in-depth protection. I pay for the in-depth, full site search from time to time just to look for anyone who has copied my site. Unfortunately, there are always a few copiers to be found.

Business Management Resources

Business Research Resources 

Where to find statistics you may need when researching and creating a business plan and government resources that can help you launch your business.

Online Craft Supplies 

Information on finding craft supplies and raw materials at discounted prices to keep your costs low and boost your profits.

Artists' Advocacy Groups

Craft Emergency Relief Fund (CERF+) 

CERF+ provides emergency relief and resource to craft artists who have experienced some type of disaster situation.

American Crafts Councils 

Listing of American state craft councils.

Regional Craft Organization 

List of American regional craft councils.

CARFAC 

Canadian visual artists' advocacy group provides a voice and resources to visual artists,

Cultural Human Resources Council 

Canadian government funded organization promoting career in the culture sector. You can access several of their own interesting studies on their site.

Crafts Council 

Organization promoting the development of the crafts industry in the United Kingdom

Australia Council for the Arts 

Australian government council supporting the arts and artists.

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Craft Business Resources

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