The book Pinterest Power by Jason Miles and Karen Lacey was released in November 2012. I took my time reading through this book because there are just so many great tips in there, I didn't want to miss anything.
Why should you buy a book on using Pinterest for business?
You may already spend hours (and hours, and hours...) on Pinterest and feel like you have a good grasp on how to use the site. However, if you're using Pinterest to promote your craft business, there are a lot of tips and techniques you can use to ensure you're making the absolute best use of your time on the site.
Using Pinterest for business requires some thought and strategizing that is not necessary if you are just visiting Pinterest for fun.
Before I read Pinterest Power, I had read a lot of articles online about using Pinterest for business. I had also spent an awful lot of time on the site both for my business and for personal use. However, even though I had a working knowledge of how to use Pinterest for business before reading the book, I still gathered an enormous amount of valuable information from the book.
Why should you buy this particular Pinterest book and not one of the other many books on the subject that have been published?
I've been following Jason Miles' writing on Pinterest for a while, and I prefer him to other Pinterest gurus I've checked out because he comes from a combination craft business and marketing background, and because he backs up his claims with his own thriving Pinterest account and family craft business.
I've read enough of his work to know that he provides great advice, and he is the real deal.
Jason and his wife have built a profitable business selling handmade doll clothing and doll clothing patterns, and Pinterest has become a large component of the success of that business.
When Jason writes about using Pinterest, it's very obvious that he has experience in the craft world because his examples are completely relevant to that industry.
When he mentions businesses on Pinterest who are using the site well, they are more often than not related to the crafting world (or the closely related fashion and design realm).
When he provides examples about how to connect Pinterest into your existing business model, the examples are often related to creative-type businesses.
As a craft business owner, you won't have to think very hard to figure out how his ideas and examples fit into your own business model.
Although Pinterest Power is not specifically "Pinterest for Craft Businesses", it is pretty darn close. That's why I would recommend this book over other Pinterest books.
As I mentioned, on top of Jason's craft background, he also has a strong marketing background, and that shows in his writing.
The marketing advice he gives in this book goes well beyond simple Pinterest best practices and delves into deeper marketing concepts that you just wouldn't get from someone who understood Pinterest well but didn't have a deep understanding of marketing in general.
This book is fabulous. It's full of ideas that I have been able to implement immediately with my own Pinterest for business account, and it has some bigger longer-term ideas that I've bookmarked to come back to implement over time.
If you're going to use Pinterest to promote your craft business, Pinterest Power will truly help you connect with your customers and make the absolute best use of your time on the site.